| 000 | 00564nam a2200145 4500 | ||
|---|---|---|---|
| 020 | _a0-538-87573-9 | ||
| 050 | _aHF5415 1265 H35518 | ||
| 100 | _aHanson, Ward A.. | ||
| 245 | _aPrincipios de mercadotecnia en internet / Ward Hanson | ||
| 260 | _aCincinnati, Ohio : South-Western College Pub., 2000.. | ||
| 300 | _axix, 467 p. : ill. ; 24 cm.. | ||
| 500 | _aIncludes bibliographical references and index.. | ||
| 650 | _aInternet marketing - Commerce électronique \ E-commerce 2. Internet (impactos sociais) 3. Marketing sur Internet 4. Marketing - | ||
| 942 | _cBK | ||
| 999 |
_c6718 _d6718 |
||