| 000 | 00659nam a2200169 4500 | ||
|---|---|---|---|
| 020 | _a970-26-0166-5 | ||
| 050 | _aHD69.B7 D38 2002 | ||
| 100 | _aDavis, Scott M. | ||
| 245 | _aLa marca : maximo valor de su empresa / Scott M. Davis Tr. Margarita Bojalil Rébora | ||
| 260 | _aMéxico : Prentice Halll, 2002 | ||
| 300 | _axviii,267 p. : ; 24 cm | ||
| 440 | _aThe jossey-Bass Bussines & managment series | ||
| 500 | _aTraducci•n de: Brand asset managment: profitable growth trough your brands | ||
| 650 | _aMarcas de fabrica \ Administracion \ Administracion de productos | ||
| 008 | 523221 mx a 8222222322spa11 | ||
| 942 | _cBK | ||
| 999 |
_c1866 _d1866 |
||